- 1 Traffic Arbitrage for Earning on Gambling Businesses
- 2 Traffic Arbitrage: What Is It and Why Is It Important for the Gambling Business
- 3 What Is This Niche?
- 4 Target Audience
- 5 What to Start with?
- 6 Options for Promoting Gambling Services
- 7 Contextual Advertising
- 8 Traffic from Social Media Platforms
- 9 Organic Traffic
Traffic Arbitrage for Earning on Gambling Businesses
Traffic arbitrage is one of the most popular ways to generate revenue online. It is also referred to as “display ad arbitrage.” In gambling, various kinds of arbitrage are used to ensure a steady flow of visitors to a website. When it comes to online casinos, it is aimed at customers who are willing to spend real money to play casino games.
Traffic Arbitrage: What Is It and Why Is It Important for the Gambling Business
The gambling business is profitable, but profit is generated by popular casinos only. Traffic is converted into financial and human KPI for a certain period of time. The intentions of visitors can be different from simply checking the site out to signing up, depositing, and playing games.
Even if a user has registered, visited the platform, and then vanished, his data will remain and it will be taken to account. If the user visits the website again, the KPI will increase.
What Is This Niche?
Since gambling became legal, traffic arbitrage in Ukraine has started bringing maximum income. In this case, you can make money by reselling web traffic, which means that gamblers’ visits will become the subject of a sale when the number of visits is bought on one resource and sold on another. Referral links are very effective since users from affiliate websites are directed to an online gaming house.
There are two types of visitors of an Internet-based gambling venue. The first ones play for their own pleasure, the second ones are addicted to gambling. Both categories have a deep understanding of the iGaming industry, so they do not ask basic questions like “What is gambling?” The first category can be attracted with licensed software and great conditions for depositing and withdrawing funds.
People addicted to gambling are tempted by any interesting offer, especially when it comes to welcome bonuses. However, you need to work with them very carefully. Some jurisdictions fighting against gambling apply geo-restrictions to prevent their citizens from accessing online gambling houses. Both categories of gamblers make good money at casinos and can afford to play regularly.
The affiliate marketer will not earn much money from gamblers for whom gambling is the main source of income for the following reasons:
- They are very picky when it comes to choosing a bet;
- They do not make large deposits to avoid spending everything quickly;
- They do not make large bets, avoiding unnecessary risks!
Since you will not earn much money from this audience, you should focus on the first category.
What to Start with?
So, if you are going to earn on traffic arbitrage, how do you start? First of all, you should learn the essential terms to be prepared for further actions, such as:
- Choosing an affiliate network. Remember to learn as much info as possible, including reviews, the number of offers, the stability of payments, and more;
- Choose an offer. You do not want to pick more than four offers for a start. Check each of them for effectiveness and narrow the list of options down to just one. As you start gaining a steady income, you may consider other offers;
- Create creative content to attract the attention of the target audience;
- Buy traffic using free options or paid ones, which means ads;
- Run audit check to track the progress!
After analyzing the audit results, you can plan further actions. This will ensure steady high earnings from traffic within a short time.
Options for Promoting Gambling Services
Only by using various channels, you will be able to achieve the desired result. You can use 1-2 two main gambling affiliate programs, and others may go as additional ones.
It is one of the most effective tools, which can be used for different queries. The issues that you may encounter on your way include banning and content moderation by advertising companies. Since gambling has been recently legalized in Ukraine, advertising is essential.
Traffic from Social Media Platforms
It is popular for maximum effectiveness at minimum costs. You should follow well-known bloggers, high rollers, and those who run game streams. Such advertising will require high investment, but it will bring excellent income in a short time.
The list of the best platforms includes:
It is possible to effectively advertise gambling services, taking into account the policy of each platform. Remember to analyze the webmaster’s work to make sure that the effectiveness is not increased due to paid bots.
Search engines can bring excellent income for affiliates of a casino. If a user is looking for a gaming website, one is willing to spend money. However, you should not expect quick results, since it will be a long-term project with a great return. You will need to invest in the design and content of the site.
There are other options ensuring lower returns at higher costs, such as advertising on video hosting sites, teaser networks, using pop-up notifications, etc.