Profitable affiliate marketing niches in 2023 

Affiliate marketing is one of the most profitable businesses on the Internet. A low entry threshold, the ability to make money from anywhere in the world, high margins given the right approach – all this makes the affiliate marketing industry attractive. One of the factors that contributes to the high profitability of this business is picking the right niche. In this article, we will highlight the most profitable affiliate marketing niches in 2022.

What’s an affiliate marketing niche?

What’s an affiliate marketing niche?

An affiliate marketing niche is a general goods or service sector an affiliate picks to launch an ad campaign for. Novice webmasters are encouraged to get the hang of one or two popular niches and learn how to make money there. You can find offers from popular niches in affiliate programs and launch ad campaigns to drive traffic through your affiliate link. 

The most popular affiliate marketing niches


Niches include many different offers from advertisers. It is important for a webmaster not only to regularly launch profitable campaigns, but also look for new products. In the niches listed above, there are always plenty of offers that are in demand regardless of country, meaning all the affiliate has to do is choose the most suitable offer for the audience they work with and promote it. But what sort of work should a newbie start with and what affiliate marketing niches really work?

How to pick a top-tier starting tier?

If we analyze the list of the most popular verticals, we can identify the following similar features:

These niches always remain relevant , because they meet the most popular needs of the planet’s population. Entertainment and health improvement, buying cheap goods, dating, solving financial problems or making quick money – these areas excite people, regardless of the country and environment they find themselves in.

The next important factor in a good affiliate marketing niche is the average to high payouts for target actions. In top-tier niches like gambling and betting the average ROI reaches 80-120%. The cryptocurrency niche can also boast a fairly high ROI.

The affiliate marketing niche also determines the cost of the attracted traffic. For example, verticals like nutra and gambling niches have the lowest possible entry threshold. Advertisers in these areas accept even shareware traffic and pay good money for it. Dating, cryptocurrencies and finance will require a bigger starting budget. To attract users in these areas, you’ll need more targeted ads and larger traffic volumes.

Why picking a marketing niche is important

Despite new offers constantly appearing on the market, the competition in the best niches is still pretty stiff. The main differences in working with niches are in the approaches and traffic sources used and the payout rates for target actions Which is why it’s so important for beginner affiliates to pick a profitable niche with high payouts and a relatively low level of competition. It’s also better to pick the traffic sources before selecting a niche. 

You can start by picking a traffic source and a budget. If only shareware traffic sources are available to you, best to pick a betting, gambling, nutra or dating offer. If your budget exceeds $1,000, you can try working with the financial, cryptocurrency or adult verticals.

If you fundamentally assess the market situation, you’ll see that humanity’s list of most relevant topics includes: health, entertainment, saving and making money. That’s why in late 2021, the most popular niches were gambling, betting and nutra. No need to explain the demand for health products. As for gambling and betting, these offers attract the two largest audiences in the world. Wealthy people looking for a good time and poor people trying to make a buck. 

Betting and gambling Betting and gambling are also the easiest verticals to start with a low entry threshold and high payouts. For example, you can generate traffic from your Telegram channel and then drive it to an online casino or BO and get between $30 and $50 per deposit. Sell higher quality traffic via lifetime RevShare, which can provide you with a long-term source of income.

Best affiliate marketing niches

Best affiliate marketing niches


A vertical that deals in health and beauty products: dietary supplements, weight-loss and skin-rejuvenation drugs, and similar remedies. Currently such products are selling especially well, since the pandemic has forced people to think more about their health.

The backbone of nutra ad campaigns are creatives. They need to pass moderation, while being easy to understand for the user and encourage them to follow the link.


Promising GEOs: India, Sri Lanka, Thailand, Russia, Latin America, the US, Australia.

Traffic sources: Google Ads, Facebook, TikTok, teaser and push notification networks.

Minimal budget: $500.


The gambling vertical showed explosive growth in 2021 and continues to grow in terms of attracted traffic. Online casinos provided high payouts even during the pandemic – one of the few sectors that maintained its growth. You don’t need much money to work with gambling offers, and the payouts are some of the highest on the market. Most gambling affiliate programs have various flexible payouts. You’re usually offered to start with the CPA model, but bigger traffic volumes can grant you access to RevShare which lets you get passive income. 

Creatives play a vital role is gambling ad campaigns, as does the traffic source. Quality leads can be found in sources that let you fine-tune your targeting settings: search engine and SEO traffic, ads in social media and apps, traffic from popular social media communities.


Promising GEOs: Scandinavia, Germany, Austria, the US, Canada, Australia, the CIS region, Latin America.

Traffic sources: Google Ads, Facebook, TikTok, SEO, In app, PWA apps, push notification and teaser networks.

Minimal budget: $100.


In this niche, webmasters promote goods or services. For example, smart garlands, hand heaters, car vacuum cleaners, antiviruses, VPN services and other software. The advertiser pays per lead or, if it’s the CPA model – per purchase. Promoting e-commerce offers or services is easier thanks to all main platforms allowing such ads. But in this vertical, you must always keep your finger on the pulse, because some products burn out quickly and traffic stops converting.


Promising GEOs: Poland, Romania, Portugal, the Czech Republic, Australia, Latin America.

Traffic sources: Google Ads, Facebook, TikTok, Yandex Zen, YouTube and teaser networks.

Minimal budget: $500.

Sports betting

The betting niche is definitely one of the best affiliate marketing niches in 2022. Just like online casinos, the sports betting sector is showing stable growth. Getting traffic for betting offers is somewhat easier than for gambling ones. The largest advertising platforms allow betting ads in GEOs where bookmakers operate legally. Moreover, there are large betting services whose brands are known all over the world and have famous players and teams serving as their ambassadors. For example, the Pari Match brand partnership agreements with Chelsea, Everton and Juventus, few advertisers from other verticals can boast such a list of eminent partners.
Also, BOs constantly running their own PR campaigns contributes to betting offers having a slightly above average conversion rate.

Another advantage is that you don’t need a big budget to start promoting betting offers. Betting affiliate programs accept free traffic from Telegram or YouTube channels, banner traffic, push notification campaigns will also be a good source.

When picking a promotion strategy, focus on short-term event-centered campaigns.

Another advantage of the betting vertical is that you can work via the RevShare model and turn your traffic sources into passive income.


Promising GEOs: Asia, the CIS region, Latin America, Germany, Italy, Canada, France, Spain.

Traffic sources: Google Ads, Facebook, TikTok, Telegram, YouTube, In app, SEO, PWA apps, push notification and teaser networks.

Minimal budget: $50.



The gaming niche is growing in popularity every year, nowadays video games aren’t just for kids and teens. Gaming is a multi-billion dollar industry and you can promote it just like any other vertical. The main target actions here are — getting the user to register, buy in-game currency, download or install the game. A big plus of this area is that the advertising of gaming offers is not prohibited by the main advertising platforms.


Promising GEOs: Asia, the US, Latin America, Germany, Australia.

Traffic sources: Google Ads, Facebook, TikTok, Telegram, YouTube, In app, SEO, PWA apps, push notification and teaser networks.

Minimal budget: $100.


Finances and cryptocurrencies

The financial vertical includes several areas, these are: loan and insurance products, as well as investment offers and brokerage branches. Both of these areas require high-quality leads who show interest in similar products, because taking a loan or investing money cannot be a spontaneous decision. That’s why, when promoting financial offers, it’s better to get traffic from paid platforms and narrow your targeting settings as much as possible. And CPA payouts here are considerably higher, as is the conversion cost. Financial products are not exactly mass-market, like other offers are. Which is why the CR here is the lowest among all verticals. For these reasons, this niche is considered to be the least user-friendly.


Promising GEOs: Asia, Tier 2, Tier 3 African countries, Turkey, the US, Switzerland, Germany.

Traffic sources: Google Ads, Facebook, TikTok, Telegram, YouTube, In app, SEO, PWA apps.

Minimal budget: $1,000.


Dating and relationships are an ever-living theme for affiliate marketing. The dating vertical is divided into regular, dating websites and adult ones, like one-night stands. Mobile traffic is an excellent choice when promoting dating offers, and some casino affiliate programs also accept shareware traffic. CPA payouts for white-hat offers aren’t too impressive, so it’s better to be prepared to either drive enormous volumes of traffic, or work with adult offers. To advertise adult topics, you’ll need to allocate additional funds for accounts, cloaking, etc. Which is why this niche also isn’t recommended for beginners.


Promising GEOs: Asia, Tier 2, Tier 3 African countries, the US, Tier 1, Tier 2 European countries.

Traffic sources: Google Ads, Facebook, TikTok, Telegram, YouTube, In app, SEO, PWA apps, push notification, teaser and pop-up traffic.

Minimal budget: $1,000.


One of affiliate marketing’s biggest advantages is its never-ending movement. Things constantly change, some leave the stage, some enter it, and webmasters must be able to work in such conditions. It’s impossible to create a perfect list of affiliate marketing niches. The choice of vertical should also be based on the webmaster’s personal preferences.

As you can see, there are not so mass-market niches with higher entry thresholds, like dating, finances and e-commerce, and there are more popular ones that are easier to start with, like betting, gambling and nutra. The gaming niche market will grow in the coming years because new GEOs go online, and every year several new countries legalize gambling. The betting and gambling sectors are a great place to start and build up viable bundles to secure a source of constant profit.