Parimatch Affiliates: Operating Principles and Payout Models Available in 2023

Parimatch Affiliates is the official affiliate program of Parimatch, a global iGaming platform offering both betting and gambling products. Due to its phenomenally rapid growth, Parimatch is now one of the most popular brands trusted by hundreds of thousands of gamblers and bettors from all over the world. With an advanced sports betting platform, a huge number of online casino games on offer, and strong promotional campaigns, Parimatch is quickly moving online thanks to the efforts of Parimatch Affiliates and its partners. In 2022, the affiliate program has announced a rebranding, the main purpose of which is to get even closer to the brand being promoted as well as provide even better terms for affiliates.

So, for those looking for gambling affiliate programs, Parimatch Affiliates may be the best choice, both in terms of the prospects of the product being promoted as well as the commission payouts. The Parimatch affiliate program will impress you with how many deals there are and the commission offered across multiple payout models. We’re here to tell you what is the payment model and what options are available for those who want to work as an affiliate with a direct Parimatch advertiser.

Payment Models Available to Parimatch Affiliates Partners

Before you start as an affiliate marketer, you need to understand how the business works. If you want to deal with Parimatch Affiliates, you will first need to sign up with an affiliate program and get personalized affiliate links to promote products. Then, all you will have to do is to entice interested users (your target audience) to click on those links and complete certain actions. As for gambling affiliate programs, by working as an affiliate, you will bring new users to the online casino or sportsbook platform. So, by converting online strangers into paying customers of Parimatch, you will earn a share of the profits they bring to the brand.

When deciding which offer (product) to promote, you will find that there are several ways for you to obtain your commissions (earnings). So, Parimatch Affiliates pays its affiliates through several models – CPA, RevShare and Hybrid. Basically, the payment models tell you what your target as an affiliate is and what you will be paid commissions for. So, let’s find out more about the payout models offered by Parimatch Affiliates in 2022.

What Is Payment Model – Features of Different Options

In simple terms, the payment model is how you will earn money for your efforts in promoting the product. For example, when you are hired, you may be offered an hourly rate or pay for the amount of work you do. In the case of Parimatch Affiliates, these are payments you receive for producing results – that is, securing a new paying customer for a sportsbook or an online casino operating under the Parimatch brand. So, here are the available payout models for Parimatch Affiliates partners with descriptions:

• Cost-Per-Action (CPA). As the name implies, it is payment for a specific action performed by a user. Parimatch Affiliates pays you a fixed amount for each user you refer who signs up with the Parimatch iGaming platform and makes a deposit of at least the amount specified in the terms.
• Revenue Share (RevShare). By choosing this option, you will receive 25% of the revenue generated to the Parimatch platform by the user you refer. Notably, this figure can be increased if you bring in significant volumes of well-converted traffic (paying customers who spend heavily on sports betting or gambling).
• Hybrid. Available optionally with negotiable terms and conditions, this model is essentially a combination of CPA and RevShare.

Notably, for major sporting events such as the FIFA World Cup, Parimatch Affiliates offers even more favourable terms to affiliates on the above payment models.

How Payment Models Work

Before you choose a payout model for working with betting affiliate programs, you should understand how they work. So, if you wish to use the RevShare option, you must know how the profit of Parimatch is calculated. Basically, the bookmaker’s profit is the total amount of bets placed by your referred player, minus the winnings generated by him/her, and minus bonuses. Multiply that number by the offered stake percentage and you get your earnings as an affiliate. The main thing you need to realize is that you will earn only when your referred users spend their money.

Benefits of Working with Parimatch Affiliates

So, if you want to join Parimatch Affiliates, simply go to the official affiliate program website and register as an affiliate. Keep in mind that you’ll have to provide some personal details as well as complete a survey stating your experience, traffic volumes, preferred GEOs, and other information. Once you’ve done that, you’ll reap the following benefits from working with Parimatch Affiliates:

• Unlike the many gambling affiliate programs available on the market, promotes the products of one particular reputable brand.
• Good media coverage of promoted products.
• Plenty of promising offers and GEOs.
• Effective creatives and promotional tools, including event-specific landing pages and apps.
• Popular payout models with high stakes and timely payouts.
• Good customer service for affiliates.x

In addition, Parimatch Affiliates often runs bonus campaigns for affiliates dedicated to various sporting and Esports events.

Picking the Most Promising Payout Model

To start with, there is no perfect payout model, as ultimately your profits depend on your performance as an affiliate. However, if you are at entry level, RevenueShare is probably your best choice as it is the easiest to understand. Finally, you can contact a support team or affiliate program manager to get help in choosing the best payout model for you.

Closing Thoughts

Parimatch Affiliates is a direct advertiser for a well-known and reputable sportsbook. In addition, the affiliate program uses several marketing channels. As a result, Parimatch is well-accepted by its target audience and its products are indeed in demand. Your choice of Parimatch Affiliates may also be due to the many effective marketing tools on offer, as well as the very promising payout models for affiliates.