- 1 India GEO: Amazing Conversion Rates for Gambling Offers
- 2 Cultural Characteristics of Indians and Their Attitudes towards Gambling
- 3 Behavioural Features of Indians Online
- 4 Potentially Profitable Traffic from India
- 5 Cricket is India’s Number One Sports
- 6 Poker is a Favourite Card Game of Indians
- 7 Most-Played Slots in India
- 8 Payment Options
- 9 Closing Thoughts
India GEO: Amazing Conversion Rates for Gambling Offers
Although India is not easy in terms of player demographics, the local gambling market is booming with many online casinos and sportsbooks available to gambling enthusiasts. Tons of cheap traffic and very high conversion rates for gambling are the things that make this region attractive for gambling affiliate programs. While the issue of the legality of online gambling entertainment in India is not completely resolved, there is no law prohibiting Indians from playing online slots and table games as well as betting on sports events. And Parimatch Affiliates, the affiliate program of a widely-known and well-covered betting platform, offers excellent terms for those considering how to increase affiliate conversions to get higher profits. So, we are here to talk about important features of this region in terms of the population’s gambling habits, what cultural traits draw Indians to gamble and bet on sports, and which gambling offers prove to be the best.
Cultural Characteristics of Indians and Their Attitudes towards Gambling
With a population of 1.4 billion, India is the world’s most populous nation, surpassing even China. And the good news is that thanks to a leap in economic development, about 60% of Indians have stable access to the global network. Long considered a third-world country, India is on the march towards economic prosperity and the number of paying gamblers and bettors is increasing day by day. All the above creates a favourable environment for an affiliate program from operator Parimatch with a platform catering to the Indian market. And if you’re a casino affiliate or betting affiliate who wants to drive traffic and earn good commissions, you can contact the Parimatch Partners manager to negotiate the terms of the deal. Keep in mind that when you are promoting betting offers in India, you need to consider the following things:
- In some parts of the country, internet connections are quite slow, so you should learn more about internet coverage in order to choose the right locations for your work within the affiliate program from operator Parimatch.
- Use the same techniques as for Third World countries in your advertising campaigns, i.e. focus on the luxury lifestyle and its various aspects. However, do not go beyond the terms agreed upon with the advertisers.
- Since Indians are strongly religious, do not use images of cows and other religious symbols in a negative way when promoting gambling or betting offers.
Finally, the level of wealth of Indians varies from region to region, so we recommend focusing on Ahmedabad, Mumbai, Bangalore and some other prosperous cities.
Behavioural Features of Indians Online
Indian internet users visit many popular web resources including YouTube, Yahoo, Google, and Reddit as well as spend hours on social platforms like Instagram, Facebook, Telegram, and WhatsApp. At the same time, the volume of mobile traffic is increasing rapidly (about 80% of all traffic), which should be taken into account by those who work on an affiliate program with Parimatch Partners. When launching advertising campaigns targeting mobile users, consider the following things:
- India is the number one country in terms of active Facebook users.
- Telegram is the favourite messenger for Indian gamblers and bettors, so you can redirect traffic to the Telegram channels of sportsbook brokers.
- Most mobile users from India use tablets and smartphones powered by Android OS.
- Videos are the preferred content option for locals (97% watch videos at least once a month). Next in popularity are streaming TV, online gaming and sports betting.
Statistically, the most involved in gambling and sports betting in India are young people between the ages of 18 and 24. You can reach them by running advertising campaigns with video-dominated content through the channels outlined above.
Potentially Profitable Traffic from India
So, given the cultural and behavioural traits of Indians, this is a promising region for promoting betting offers. So, let’s focus on things with which you can achieve high affiliate conversion rates.
Cricket is India’s Number One Sports
Although cricket was introduced in the UK, today it is the most popular sport in India with the IPL being the best-covered cricket league in the world. In addition, the Asia Cup 2022, also a T20 format, is highly popular. Asia Cup matches grab the television screens of millions of Indians and this opens up great opportunities for betting affiliates. Send out offers via Telegram suggesting promising bonuses and also host live streams via the YouTube platform attaching your affiliate link.
Poker is a Favourite Card Game of Indians
While any cricket India match will surpass even the most thrilling poker tournament featuring sharks, poker is very popular in India. And that means you can succeed with this GEO as a gambling affiliate. Prepare quality promotional materials to drive your poker offerings and actively use Telegram as a channel to connect with your audience.
Most-Played Slots in India
Indians prefer old-fashioned online slots with simple and well-understood bonus features. Jackpot slots capable of really big payouts beckon many Indian gambling enthusiasts. The list of the most sought-after titles includes Mystery Joker, Hot 777, Mega Money Multiplier and many more. Also, along with slots and poker, Indians prefer to play some card games with Indian roots – Andar Bahar, Teen Patti and others.
Since the list of supported payment options is specific to each GEO, you should pay attention to the banking methods popular in India. Just like gamblers from other countries, Indians prefer fast transactions with minimal fees. Make sure the gambling product you are promoting supports options like UPI and Paytm. Also, pay special attention to the quality of player support.
If you want to succeed as a gambling or betting affiliate in India, we have given you all the knowledge you need for your smooth start. However, begin by choosing a product to promote. Parimatch is probably the best option, as it is a globally renowned brand that is well covered in the Indian media.