How to Generate Betting Traffic Efficiently in 2023?
We live in a time when you no longer have to look for the nearest bookmaker’s office to place a bet on a particular event. Now there are a lot of online platforms making the betting process straightforward and accessible for every betting enthusiast. Since the demand for online sportsbooks is rather high, there are plenty of online services competing with each other for the biggest possible user base. More importantly, this makes the sports betting industry a very attractive destination for marketers and betting affiliates. The latter are involved in directing betting traffic to the promoted product and making a profit in the form of commissions. However, being an affiliate is one thing and being successful in sports affiliate marketing is yet another. Read this post to the end to find out how to generate betting traffic effectively to make a decent profit.
Sports Affiliate Marketing
To understand what a sports betting affiliate program is, you need to know how legitimate bookmakers work. Any event for betting may have several outcomes, with their probability reflected in the odds. The analytical section of the sportsbook sets odds so as to ensure the margin, i.e. guaranteed profit bookmaker no matter what the outcome of the event. There is a publicly available formula for calculating the margin – you just need to know the odds offered by a bookie to find out what percentage of the betting amount will go to the sportsbook as a guaranteed profit.
Obviously, the higher the margin, the higher the profit. However, there are plenty of sportsbooks that offer better odds for their users. Therefore, the only way to stay competitive and make good profits is to expand your user base. The more players who place a bet, the more money the bookmaker will make, even if the margin set is not high. There are many marketing strategies and tools to increase the number of paying players, and sports affiliate marketing is still one of the most effective.
Affiliate marketing is about attracting traffic to a promoted platform by placing affiliate links. Being an affiliate means you will search for interested people (betting enthusiasts), put up promotional materials (creatives) on different platforms, and encourage people to click on the link, register and make a deposit. As a reward, you will receive a share of the bookmaker’s profits. And because sportsbook affiliate marketing is a very fluid environment, the rules of the game change frequently. Below we will tell you how to connect to the betting affiliate program and generate traffic efficiently.
How to Generate Betting Traffic?
The first thing you need to do is to find a good affiliate program or network. If you are a newcomer, we recommend starting with a network, as it sets lower requirements for affiliates and offers a wide range of products to promote. An affiliate program like Parimatch Affiliates focuses on a particular brand. Although the entry threshold is higher for betting affiliates, the affiliate program offers much higher commissions.
Once you choose an affiliate program and sign up, you’ll get access to promotional materials, an affiliate link, as well as apps and landing pages (optional). Here are some tips to help you make the right first steps as a betting affiliate:
- Know your audience. For example, it is believed that the majority of betting enthusiasts are men aged 20-40 with secondary or higher education and an interest in sports.
- Your audience can be divided into beginners who bet at random and professionals, who take their betting seriously and analytically.
- The betting market is changing constantly and you have to watch out for new trends to make your promos relevant and attractive.
- Flexibility. If there is a lull in the sporting world (like there was at the height of the pandemic), you can offer eSports as an alternative.
In addition, constantly learn and improve your knowledge and skills to stay competitive in your niche.
Betting Traffic Sources
One of the advantages of being an affiliate is that you can work with many free traffic sources. Below we look at some of the most promising options for betting affiliates.
Websites with Relevant Content
There are many analytical resources that publish game results, performance statistics and forecasts. These websites are great places to post links to attract experienced bettors.
If you have a YouTube channel dedicated to sports, you can use it to promote betting products. However, dilute blatant promotional content with various tricks, tips and interesting facts to keep your audience engaged.
Among the social media platforms where there are many betting enthusiasts, Instagram and Facebook are worth highlighting. These networks offer many tools to help you reach your target audience and launch effective marketing campaigns.
With the right approach, teaser networks can also be useful for you as a betting affiliate. However, you should avoid poor-quality websites and monitor your traffic more often to ensure its quality.
How to Pick the Right Affiliate Program?
Unfortunately, there are many affiliate programs out there, but only a few good ones. First, make sure that the product promoted by the affiliate program is really attractive. If it is, use the following criteria to choose the program:
- Payment models – CPA, RevShare or Hybrid. Make sure you will receive decent rewards for attracting paying users.
- Legal restrictions. Check if there is a ban on attracting traffic from countries where betting is illegal.
- Marketing tools. It would be nice to get all the promotional materials and apps for free from the affiliate program.
Finally, read the user reviews to make sure you are not dealing with a dishonest organization.
We hope this article has answered the questions of how to become an affiliate and how to generate betting traffic effectively. Overall, you need to keep up to date with the latest trends in your niche, test different sources of traffic, experiment with promotional materials and keep learning.