How to Choose a Gambling Affiliate Program
Gambling affiliate programs are partner programs offered by online casinos. They allow earning money from attracting new visitors who then become casino customers. Affiliates are paid commissions from losses of those players. Such customers are linked to the webmaster permanently, so the one keeps earning as long as customers keep playing. It is possible to use a wide variety of sites, but the best option is those which focus on online gambling.
How to Choose the Best Gambling Affiliate Program?
You can make an agreement for the promotion of an online casino’s services directly. In this case, you should pay attention to the following factors:
- Personalized conditions that should be negotiated based on your traffic. If you do not get a desirable rate, do not enter into a deal;
- Guarantees. Deals made directly with casinos are more reliable since they have been operating for years. There are no such guarantees provided by CPA networks;
- The ability to be paid based on RevShare. In this case, you will get commissions per customer and the frequency of one’s visits;
- A personal manager. The one will have statistics on promotion, landing page, activity, etc.!
If you have to work with paid traffic and minimum turnovers, it is better to start in a CPA network. For long-term partnerships, direct cooperation is preferable.
Profitable Gambling Affiliate Offers
When choosing the best gambling affiliate programs, pay your attention to CPA and RevShare, duration of operation in the market, availability of promotional materials and applications for social networks, payment systems, and frequency of payments. PM affiliates is a good example:
- It comes with Parimatch betting and gambling offers along with customized promotional materials for each country;
- Payments are made bi-weekly based on the Revenue Share, Hybrid, and CPA systems. It is also possible to work on exclusive conditions, which is negotiated individually;
- A personal manager helps and provides helpful recommendations and materials, depending on the partner’s site!
These are just a few of the popular options, and you can find more helpful info on relevant Internet sources.
How to Work with Gambling Affiliate Programs?
There are several payment models offered by affiliate networks. Their profitability and duration of payouts depend on your choice. You can consider the following options:
- RevShare. A casino pays you a commission from its profit. The higher it is, the better for the webmaster. Different criteria are taken into account, which depends on the casino. Please note that bonuses offered to players may be deducted from your commission;
- CPA. In this case, your one-time commission will be paid from a deposit made by a player. The drawbacks of this model are that you will have to monitor the KPI and maintain high traffic;
- CPL. This model allows getting payouts from each registered gambler. It is similar to CPA but less profitable;
- Hybrid. This one means a combination of two payment models. It is suitable for quality traffic and turnover!
Each case comes with a different payback. If an offer is chosen incorrectly, the casino will not get the desired result, and your partnership will either be terminated or you will be offered to switch to a different model.
What Does the Casino Affiliate Program Pay for?
Everything here is based on the results, which means that as long as the casino benefits from your partnership, you will keep getting your commissions. To ensure a steady income, you will constantly need to attract the target audience, which means players who will visit the gambling website and place their bets regularly. Those are usually men of 25 years of age and older, who enjoy playing casino games and other entertainments, and earn enough money.
Online casinos are not interested in attracting players addicted to gambling, those who consider gambling the only source of income, minors, and players with financial problems.
Which CPA Gambling Affiliate Program Should You Choose?
If you are interested in the CPA gambling affiliate program, pay attention to the variety of offers (the more, the better) and support team. It is important to find out the terms of commissions, their frequency, and any limits applied. Since the network gets a percentage of the affiliate’s income, it is better to work with the advertiser directly.
Since Ukraine has legalized gambling, it becomes easier to cooperate, and the profitability of online casinos keeps growing. In favorable conditions, they are more prone to opt for new interesting offers.