Payments Models Used in Affiliate Programs

Various gambling affiliate programs are a great way to boost traffic to gambling sites and increase profit. They are the link between the advertiser and his affiliate partner who posts on his resources text or any other materials with a referral link. As soon as the user clicks on such a link, enters the site, registers, places a bet, etc., the owner of the initial resource gets paid.

What Affiliates are Paid for

The advertiser determines how he is going to pay for the promotional services provided for him. There are three different options available:

• For a sale. When a link is posted on a partner’s resource, a commission is paid by the casino for everyone who clicks on it and places a bet. By the way, casinos have already been legalized in Ukraine, making the work of affiliates much easier;
• For specific actions or leads. The advertiser determines what exactly a user has to do so that an affiliate could get a commission, such as clicking on a link, subscribing to news, register, etc.;
• For a sort of a Refer-A-Friend program. Users enter the main site via a referral link, where they become referrals themselves, and then they start attracting new referrals!

Pay per click or visit with no further action. It is a less common payment model. You only need to publish promotional materials on your resource or install a counter to get paid for every thousand views.

CPA: Cost-Per-Action

CPA is the cost of action. The commission is paid if a user performs the desired action, such as gets registered, opts for a bonus, makes a deposit, etc. It is used more often than other payment models because of its simplicity and versatility. In this case, one offer can cover a set of actions conducted by one visitor. For example, registering with a casino and then making a deposit.

CPS: Cost-Per-Sales

CPS is a paid sale. The commission can only be obtained after the purchase has been confirmed. It brings the greatest profit with a large waiting period lasting for a month or longer. The commission is taken as a percentage from the total sale, through a flat rate is possible, depending on the advertiser’s conditions. Such a payment model is often used for affiliate programs of online stores.

CPO: Cost-Per-Order

CPO means a commission for a placed order. You can get it if the buyer fills out the appropriate form. If the advertiser chooses this payment model, then he has estimated the percentage of sales because commissions will be paid if it is pretty high. The main criteria for this method are:

• Commissions for any programs, including betting affiliate programs, are paid out faster than for other options;
• Conditions of payouts are as simple as possible;
• The commission is relatively low!

Advertisers rarely use this option. They mainly use it to increase traffic by attracting as many partners as possible.

CPL: Cost-Per-Lead

CPL is payment for a lead. The commission is paid if a user fills out a registration form. Usually, one-click registration is not enough since the account must be verified and all the required info must be provided. Another condition that may be attached to affiliate programs with payment for registration is opting for a bonus, making a deposit, or playing at a casino.

CPI: Cost-Per-Install

CPI means that you will get your commissions in case of installation of software, applications, etc. It is suitable for the promotion of the platform. Such a payment model is considered to be beneficial and well paid.

PPC: Pay-Per-Call

PPC means a few payment models. One of them is CPV, and it is pretty interesting. A user does not have to follow the link right away. It is enough to browse content on a website since in this case he is linked to the partner’s cookies.

Revenue Share (RevShare): Percentage of Revenue

RevShare is not a fixed payment, but a percentage of the total casino profit for the entire period of cooperation. It is a quite popular payment model in gambling/betting offers. While the user keeps spending money on bets, a percentage of the casino’s income goes to the partner.

Combined Payment Models

Sometimes, affiliate programs with cost per click are part of a combined payment model. The other criteria that may be taken into account are registrations, clicks, and confirmed purchases. If a multi-tier system of referrals is built, then all the participants can benefit from that.

Bottom Line

CPA model, like any other payment model, can become a steady source of income for a long time. Conditions of payouts are agreed upon beforehand. They depend on the resource, where the links will be published.