Parimatch announces a partnership with Chelsea
The Parimatch bookmaker office and one of the most famous teams in the English Premier League, Chelsea, have entered into an official 3-year partnership.
Under the terms of the contract, Parimatch becomes the official betting partner of the current Champions League Cup winner. New opportunities for promoting their brand are opening up for the betting company, in particular, under the terms of the agreement, Parimatch gets the right to:
- place their logo on the LED panels of the Stamford Bridge team’s home stadium;
- introduce additional brand integrations in the club’s activities, and develop unique merchandise;
- use the images of the club’s players when communicating with the audience;
This isn’t the first time this bookmaker brand partners up with top-tier clubs. Among the current partners of the club are the British “Leicester” and “Everton”, as well as “Juventus” (Turin). This all points to the brand’s esteemed status, global recognition and its desire to be the first in the market.
Becoming a partner of the reigning European champion is a completely new level, it not only opens up new marketing opportunities, but also imposes great responsibility.
Parimatch once again asserts the high level of its reputation, and for webmasters that mainly means a spike in the conversion rate. And lower traffic costs thanks to brand awareness. When a company conquers new markets and reaches new audiences through the fans of partner clubs, it shares the profits with its partners. That’s why working with Parimatch isn’t just prestigious and convenient, thanks to its sizable reputation, but also profitable. Webmasters don’t need to go the extra mile acquainting clients with the brand , all they need to do is provide users with a chance to register and make bets.