How to drive traffic to Tier 1 gambling offers?
TIER 1 traffic has always been the prefered choice of advertisers. In many developed countries, people can afford to spend more money on entertainment, with some of them even having legalized gambling. Traffic costs vary for Tier 1, Tier 2 and Tier 3 countries, while payments for Tier 1 gamblers are higher. That’s why Tier 1 traffic is the more lucrative choice. That just leaves the problem of identifying the proper approach.
How to drive traffic to Tier 1 gambling offers via ad networks
First you need to decide whether you’re going to attract mobile or desktop traffic. It’s best to separate these campaigns and keep separate statistics.
The main sources of mobile traffic are:
- clickunder and popunder ads;
- push notifications;
- mobile app ads;
- wap subscriptions;
- Facebook, Instagram and Tik Tok ads;
- in app ads;
- teaser networks;
- Google CDN ads ;
- groups, channels, blogs;
And here are the most converting sources for desktop traffic:
- clickunder and popunder ads;
- push notifications;
- Facebook ads;
- teaser networks;
- Google contextual ads;
- groups, channels, blogs;
Promoting gambling offers among a Tier 1 audience has its own features, let’s go over them.
Target audience differences
Don’t think that online gamblers share the same profile. For example, in the USA and Australia, housewives are frequent visitors of online casinos. In general, historically, the most gambling countries are: USA, Canada, Australia, Scandinavia, Japan and Poland. There’s also no universal approach. In many developed countries, people don’t gamble to make money, on the contrary – they easily part ways with money as long as they’re being entertained. And you creatives must account for this, they must evoke emotions that a player can experience. To more accurately identify your audience, try reading local online publications dedicated to gambling. Often, such information can be provided by your gambling affiliate program manager.
Language and currency differences
Translators do not always translate the text correctly. Many languages have their own slang. When writing a text for a creative, it’s best to use not only translators, but also spy services, that let you borrow ready-made expressions.
Some countries have multiple widespread languages. For example, Canada has 2 official languages: English and French. While Germany and Austria share a language – German. Keep such linguistic aspects in mind as well. Be sure to check up on the country’s official currency and its name, after all, your creatives will mention winnings in this currency.
GEO and traffic sources differences
Tier 1 includes the world’s most developed and better-off nations: Australia, Austria, Belgium, Great Britain, Germany, Denmark, Spain, Italy, Canada, Netherlands, Norway, Singapore, USA, Finland, France, Switzerland, Sweden. Payouts for players from these countries are higher. But so is the cost of traffic. Launching ad campaigns in these countries requires experience. Since the users there are more tech-savvy and advanced, some sources convert poorly because of ad blockers. The most effective sources of traffic in Tier 1 countries are: ad campaigns in social media, web-view app ads and shareware traffic sources, namely YouTube and Instagram. Telegram isn’t very popular in Europe and America.
If you don’t have enough experience, we recommend starting with Tier 2 and 3 countries. There are large volumes of cheap traffic there, and you can start with push notifications and popunder/clickunder traffic and drive it to a landing page. Such a bundle is easier to launch. Countries of the CIS region and Asia, for example, Ukraine, Azerbaijan, Thailand, Malaysia or the Philippines convert pretty well.
Choosing gambling offers from ad networks
For starters, best to choose offers available on multiple platforms, with fast registration procedures. You can start with CPA models, for registration. Online gambling is an international industry, which is why many casino brands are known and operate in multiple countries. You can find out the most popular offers in specific GEOs from the managers of affiliate programs, or on local online casinos catalogs.
Where can you get Tier 1 gambling offers?
To get an offer, register with Tier 1 gambling affiliate programs. Some large affiliate programs provide offers for multiple countries as well as help out aspiring webmasters. For example, they provide promo materials, landings and apps and the manager also supplies them with all the info they need to launch campaigns. When you’re just starting out, it’s best to pick out a famous casino brand to promote. The brand’s popularity will provide a boost to the conversion rate.
How to choose a gambling affiliate program
Some large online casinos and bookmakers have their own affiliate programs. They won’t have a wide variety of offers, but the payouts are higher, and the attitude towards the webmaster is more loyal. Such affiliate programs work only with their own brand and are interested in promoting it. There are also affiliate programs that aren’t linked to a specific brand – they amass different offers, there you can find an enormous number of online casinos and various GEOs.
Affiliate programs work with several types of payout models:
- RevShare (Revenue Share) – the affiliate gets a lifetime cut of the profit the offer made off the attracted client;
- CPA – payment per target action: deposit, registration, app install;
- Hybrid models – a combination of RevShare and CPA;
Best to start off with the CPA model, getting conversions for it is a lot easier.
If a webmaster is confident in the quality of their traffic and can guarantee large volumes of it in the long term, then the more lucrative choice would be RevShare. That way they can obtain a secure semi-passive source of income in the long run.
Regardless of the working conditions, it’s better to partner with well-known affiliate programs that have been on the market for a long time. You can find them in the numerous affiliate program ratings in arbitration media sources.