Best GEOs in gambling vertical
Finland
This country, just like all of Scandinavia, remains a consistently profitable country for webmasters. Scandinavian countries have a higher income than Europe, and the people here have always been interested in gambling. But the cost of traffic is high, meaning beginners should steer clear of this GEO. For experienced affiliate marketers, this is an excellent chance to make bank – Finland has some of the highest payouts on the market. As for the good news, we can mention Google’s Play Store’s policy update: gambling and betting apps have become available for download since March 1, 2021. And don’t forget that establishments licensed by Malta – MGA (Malta Gaming Authority) can operate in this country.
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India and Asia
Asian traffic is one of the cheapest. Great for beginner webmasters. In most Indian states, online gambling is not regulated in any way. Similar conditions are in Thailand and Vietnam. You can also test creatives in English, since the population of these countries understands it. In the rest of Asia, you need to take into account language and mentality aspects. If you know how to bypass the restrictions of ad platforms, you can try Korea and Japan. Asian countries are excellent GEos for gambling, since the people here love to do just that.
The CIS region
Ukraine, Russia, Kazakhstan and Belarus boast the highest conversion rates in the CIS region. Closely followed by Azerbaijan, Uzbekistan and Armenia. Ukraine’s laws are gradually legalizing casinos and large players are in a hurry to get a piece of the new market pie. As for the other countries, there aren’t any upcoming gambling-related legislation changes, but that doesn’t mean there’s no profit to be made, since people just don’t have any offline gambling alternatives. The highest paying model is CPA – payment per deposit.
Canada
An excellent GEO for gambling, granted you know how to work with Tier 1 traffic. Online gambling is legal here, even for operators from other jurisdictions. The country is in the top 10 in terms of GNP per capita, with the pandemic just slightly lowering the level of income.
Australia
Up to 70% of the adult population of this country gambles at least once a year. The legislation in each state is different. The state of Victoria is the most loyal to the gambling vertical. In Western Australia, on the contrary, many types of gambling are prohibited. People here have high demands when it comes to creatives and the offer itself, but it has plenty of money to spend. Which means that if you find the right approach, you can make some serious money here.
The UK
The British have always been a gambling people. The largest betting services in Europe are all concentrated here. Foreign players don’t need to pay a tax on winnings, which effectively attracts people from all over the world. There are certain restrictions: you can’t accelerate the game or have any issues regarding the transparency of the results and the way they are determined, slots must spin no longer than 2.5 seconds, casinos are obliged to clearly display the total win or loss after each game session, no iGaming payments can be cancelled anymore. This all means that the government is interested in getting its gambling cut and, while introducing certain regulations, won’t ban the sector entirely.
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Germany
On July 1, 2021, a law legalizing gambling entered into force. The next step is working out an agreement between the states on the basis of this law. Establishments operating in the unregulated market are allowed to work under the transitional arrangements, provided that they start complying with the new requirements by December 15, 2021. Out of all of Europe, Germany was least hit by the pandemic, which is why Germany remains an attractive GEO for gambling.